Brand Manager
Job Profile
Strategy Formulation
Strategically positioning the brand in the regionJob Profile
Strategy Formulation
Developing strategies to drive value, volume and profitability
of the Company while managing a team of Retail Managers and Marketing
executives.
Overseeing the formulation, execution and monitoring of Group
Wide Strategic brand plans.
Monitoring and analyzing group wide sales volumes, market share
trends and competitive activity.
Developing and implementing the group marketing strategy to
effectively reach customers, communicate the value proposition of our products
and influencing purchasing behavior.
Branding
Branding
- Ensuring
brand positioning is clear, consistent and championing brand equity;
- Leading
the development of sound brand communications, messaging and monitoring of
brand costs and profitability.
- Planning,
executing and monitoring brand media strategy and coordinating brand
Public Relations activities to enhance brand image.
Business Development
- Developing
and executing group wide promotional initiatives to profitably increase
consumption within budgeted parameters;
Key competencies’ required in a candidate
- Regional
Strategy development and execution
- Strategic
Brand Management
- Business
Development
- Event
Management
- Marketing
Management,
- Consumer
Promotions
- Sales
Management
- Recruiting
and Management of Agencies
- New
Product development
- Marketing
Research
- Change
Management
- Commercial
Management
- Retail
and Merchandising Management
- Advertising
- Human
Capital development
Education: A candidate with a bachelor's or
master's degree in business administration with a major coursework on
marketing, accounting, economics, business law, mathematics, finance, and
statistics.
Experience: 6 years experience in Brand management;
Interested candidates please forward CV to enquiry@careerdirections.co.ke with the subject "Brand Manager"
Experience: 6 years experience in Brand management;
Interested candidates please forward CV to enquiry@careerdirections.co.ke with the subject "Brand Manager"