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Marketing Manager Job in Kenya


Marketing Manager

Role Summary:
  • To be responsible for developing and maintaining marketing strategies to meet agreed company objectives.
  • To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed.
  • To oversees all marketing, advertising and promotional staff and activities.
Responsibilities:
  • Responsible for the marketing of company products and services to the right market whether B2B or B2C.
  • Demonstrate technical marketing skills and company product knowledge.
  • Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives.
  • Budget management. To deliver all marketing activity within the agreed budget.
  • To direct marketing staff where budgets are devolved.
  • To manage all aspects of print production, receipt and distribution.
  • To achieve frequent, timely and positive media coverage across all available media.
  • To managing the entire product line life cycle from strategic planning to tactical activities.
  • To conduct market research in order to identify market requirements for current and future products.
  • To develop and implement a company-wide plan to push product, working with all departments for its execution
  • To analyse potential strategic partner relationships for product lines.
Relationships and Roles:
  • To demonstrate the ability to interact and cooperate with all company employees.
  • To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity.
  • Maintain professional internal and external relationships that meet company core values.
  • Proactively establish and maintain effective working team relationships with all support departments.
Job Specifications:
  • Approximately 4-6 years of sales experience in the marketing industry.
  • Experience with a company in a related company sector in Kenya.
  • Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives.
  • A strong understanding of customer and market dynamics and requirements.
  • If applicable, a willingness to travel and work in a global team of professionals.
Interested parties should send in their CV’s to cvs@careerdirections.co.ke before Friday 8th March 2013

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