Marketing Manager
Role Summary:
Role Summary:
- To
be responsible for developing and maintaining marketing strategies to meet
agreed company objectives.
- To
evaluate customer research, market conditions, competitor data and
implement marketing plan alterations as needed.
- To
oversees all marketing, advertising and promotional staff and activities.
Responsibilities:
- Responsible
for the marketing of company products and services to the right market
whether B2B or B2C.
- Demonstrate
technical marketing skills and company product knowledge.
- Develop
an annual marketing plan in conjunction with the sales department. This
should detail the year’s activity to meet agreed company objectives.
- Budget
management. To deliver all marketing activity within the agreed budget.
- To
direct marketing staff where budgets are devolved.
- To
manage all aspects of print production, receipt and distribution.
- To
achieve frequent, timely and positive media coverage across all available
media.
- To
managing the entire product line life cycle from strategic planning to tactical
activities.
- To
conduct market research in order to identify market requirements for
current and future products.
- To
develop and implement a company-wide plan to push product, working with
all departments for its execution
- To
analyse potential strategic partner relationships for product lines.
Relationships and Roles:
- To
demonstrate the ability to interact and cooperate with all company
employees.
- To
build trust, value others, communicate effectively, drive execution,
foster innovation, focus on delivery to customers, collaborate with
others, solve problems creatively and demonstrate high integrity.
- Maintain
professional internal and external relationships that meet company core
values.
- Proactively
establish and maintain effective working team relationships with all
support departments.
Job Specifications:
- Approximately
4-6 years of sales experience in the marketing industry.
- Experience
with a company in a related company sector in Kenya.
- Extensive
experience of developing, maintaining and delivering on marketing
strategies to meet company objectives.
- A
strong understanding of customer and market dynamics and requirements.
- If
applicable, a willingness to travel and work in a global team of professionals.
Interested parties should
send in their CV’s to cvs@careerdirections.co.ke before Friday 8th March 2013