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Brand Ambassador Job in Kenya

Job Title:    Brand Ambassador

Reports To:   Brand Ambassador - Whiskies
Department:  Marketing Department
Location: HO, Nairobi, Kenya
Hours of Work:  8:30am – 5:00pm with overtime where necessary

Company Profile: 

Our client is a worldwide co-leader in the global spirits and wine industry.  

The company is primarily focused on premium spirits (the high-margin segment of the industry), and has leading premium brands in all key spirits categories. 

The company seeks to establish itself in East, Central and sub-Saharan Africa with its head office Kenya (Nairobi).
Main Purpose of the Job:

The role of the brand ambassador is to conduct the most informative and professional product/brand tasting in Kenya – to the brands high profile connected consumers.

Key Responsibilities 

Network / Recruiting
  • With other participants in the whisky industry, i.e. whisky writers, whisky clubs etc.
  • With the media, and especially influence media writing about whisky (Building interface between media, celebrities).
  • With celebrities from the arts, sports etc.
  • With key corporate
  • With connectors and trend creators (Focus on fashion, design and art)
  • With trendsetters and early adopters
  • Attend brand events / portray brand lifestyle
  • Keep abreast of industry news.
  • Consistently update personal whisky know-how.
  • Train and induct the Sales force and our appointed distributors on the brand he is responsible for.
  • Train and induct 5 star hotels and other high class establishment management and staff
Office Administration
  • Maintain database of all prospects collected from events attended, leads and collecting from premium clubs
  • Maintain database of tasting attendees.
  • Send email invitations.
  • Send SMS reminders.
  • Send thanks for attending notes.
  • Network to achieve direct communication with the target consumers.
Brand Development
  • Build relationships with each target outlet including consumer and trade promotions, bar staff education, negotiation of brand visibility space/opportunities.
  • Recruit & convert Key influencers & target consumers to the brand through trial & brand education
  • Seek relevant opportunities for brand activation – trade associations, relevant events etc.
  • Optimise visibility and identify opportunities (e.g. in-store communication) for the product in the off-trade;  assist sales team with store merchandising, incorporating POS materials etc
  • As the Ambassador, represent the brand to trade & lifestyle press when/where opportunities arise.
  • Provision and presentation of the brand’s best practice to assist in design and implementation of key on/off trade activities to Sales and Marketing team.
  • Highlight & promote the brand’s PR activities to relevant media / press contacts.
  • Identify opportunities in the market suitable for the brand’s involvement
  • identify & target on trade accounts for brand image/development in collaboration with the Trade Marketing Manager.
Working Conditions:
  • Working conditions are normal for an office environment. 
  • Work will require significant local travel and may require occasional overnight travel and weekend and/or evening work.
  • Must be willing to travel to any part of the country.
Ideal Candidate Profile
  • Good organizational and planning skills
  • Excellent written and verbal communication
  • The ability to work on multiple projects at one time
  • The ability to work under pressure and to deadlines
  • Good attention to detail and accuracy
  • Strong IT skills
  • Good understanding of Sales and Marketing techniques
  • The ability to be a team player
  • Well rounded, confident, charismatic and passionate personality with initiative.
  • Ability to make presentations and design creative brand promotions
  • Project management and entrepreneurial skills.
  • Strong consumer and product awareness
Education and Work Experience
  • Undergraduate degree/ higher diploma in a relevant discipline. Sales and Marketing professional qualifications will be an added advantage
  • Minimum 3-5 years work experience in a Sales and Marketing dynamic environment/Hospitality experience managing premium On Trade outlets.
How to Apply

To apply for this position send your CV to quoting the position in the subject line and preferred location. 

Kindly also mention your current/ last salary and benefits. 
Only shortlisted candidates will be contacted.

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