Job Title: Brand
Ambassador
Reports To: Brand Ambassador - Whiskies
Department: Marketing Department
Location: HO, Nairobi, Kenya
Hours of Work: 8:30am – 5:00pm with overtime where necessary
Our client is a worldwide co-leader in the global spirits and
wine industry.
The company is primarily focused on premium spirits (the
high-margin segment of the industry), and has leading premium brands in all key
spirits categories.
The company seeks to establish itself in East, Central and
sub-Saharan Africa with its head office Kenya (Nairobi).
Main Purpose of the Job:
Main Purpose of the Job:
The role of the brand ambassador is to conduct the most informative and professional product/brand tasting in Kenya – to the brands high profile connected consumers.
Key Responsibilities
Network / Recruiting
- With
other participants in the whisky industry, i.e. whisky writers, whisky
clubs etc.
- With
the media, and especially influence media writing about whisky (Building
interface between media, celebrities).
- With
celebrities from the arts, sports etc.
- With
key corporate
- With
connectors and trend creators (Focus on fashion, design and art)
- With
trendsetters and early adopters
- Attend
brand events / portray brand lifestyle
Training
- Keep
abreast of industry news.
- Consistently
update personal whisky know-how.
- Train
and induct the Sales force and our appointed distributors on the brand he
is responsible for.
- Train
and induct 5 star hotels and other high class establishment management and
staff
Office Administration
- Maintain
database of all prospects collected from events attended, leads and
collecting from premium clubs
- Maintain
database of tasting attendees.
- Send
email invitations.
- Send
SMS reminders.
- Send
thanks for attending notes.
- Network
to achieve direct communication with the target consumers.
Brand Development
- Build
relationships with each target outlet including consumer and trade
promotions, bar staff education, negotiation of brand visibility space/opportunities.
- Recruit
& convert Key influencers & target consumers to the brand through
trial & brand education
- Seek
relevant opportunities for brand activation – trade associations, relevant
events etc.
- Optimise
visibility and identify opportunities (e.g. in-store communication) for
the product in the off-trade; assist sales team with store
merchandising, incorporating POS materials etc
- As
the Ambassador, represent the brand to trade & lifestyle press
when/where opportunities arise.
- Provision
and presentation of the brand’s best practice to assist in design and
implementation of key on/off trade activities to Sales and Marketing team.
- Highlight
& promote the brand’s PR activities to relevant media / press
contacts.
- Identify
opportunities in the market suitable for the brand’s involvement
- identify
& target on trade accounts for brand image/development in
collaboration with the Trade Marketing Manager.
Working Conditions:
- Working
conditions are normal for an office environment.
- Work
will require significant local travel and may require occasional overnight
travel and weekend and/or evening work.
- Must
be willing to travel to any part of the country.
Ideal Candidate Profile
- Good
organizational and planning skills
- Excellent
written and verbal communication
- The
ability to work on multiple projects at one time
- The
ability to work under pressure and to deadlines
- Good
attention to detail and accuracy
- Strong
IT skills
- Good
understanding of Sales and Marketing techniques
- The
ability to be a team player
- Well
rounded, confident, charismatic and passionate personality with
initiative.
- Ability
to make presentations and design creative brand promotions
- Project
management and entrepreneurial skills.
- Strong
consumer and product awareness
Education and Work Experience
- Undergraduate
degree/ higher diploma in a relevant discipline. Sales and Marketing
professional qualifications will be an added advantage
- Minimum
3-5 years work experience in a Sales and Marketing dynamic environment/Hospitality
experience managing premium On Trade outlets.
How to Apply
To apply for this position send your CV to mycv@myjobseye.com quoting the position in the subject line and preferred location.
To apply for this position send your CV to mycv@myjobseye.com quoting the position in the subject line and preferred location.
Kindly also mention your current/ last salary and benefits.
Only shortlisted candidates will be contacted.