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Marketing Manager Job in Nairobi Kenya

Marketing Manager

Octopus ICT Solutions is an e-Learning company located in Nairobi Kenya. 

We are looking for an outgoing and entrepreneurial individual to help manage and shape our emerging e-learning solutions.
This individual will also be responsible for marketing our ICT Solutions services such as web design, domain registration and hosting among others.

This position is hands-on and NOT an administrative management position. 

As the Marketing Manager, you will be responsible for many duties as we roll out our new applications and continue to grow our ICT solutions based business.

Key responsibilities include:
  • Product Champion: Serving as a spokesperson for the product offering; contributing to the overall vision and direction of the application; providing product demonstrations and presentations to various customers and prospects.
  • Building Relationships: Meeting with new and existing customers and partners; identifying new opportunities and pursuing partnerships.
  • Market Research: Gathering feedback and ideas from the user community; investigating competitive products and determining their strengths, weaknesses, and tactics; Conducting usability studies.
  • Business Development: Working with management to further define and differentiate the product, based upon research and user feedback; Helping management to develop product positioning; Working to develop a marketing strategy.
  • Marketing: Helping develop and implement product launch strategy; Working with management to develop an online presence; Identifying and organizing trade shows and conference opportunities.
  • Technology Collaboration: Working with design, production and management teams to develop new product features based on customer feedback and market research.
Requirements for this position include:
  • Bachelor’s degree in Business and Information Technology (BBIT) or B. Com (Marketing) with emphasis on IT Solutions and products.
  • Should be comfortable representing the product in a variety of settings
  • Exceptional written and verbal skills
  • Strong IT Skills
  • Ability to work autonomously with broad direction
  • Experience with social media strategies
  • Experience using web analytic tools
  • Previous market research experience
Additional skills beneficial for this position:
  • Previous experience in education or with e-learning products
  • Previous product launch / branding / ad campaign experience
  • Previous experience with public and media campaigns
  • SEO and SEM experience
If you are interested in this dynamic and challenging opportunity, please respond with your CV, COVER LETTER and 3 PROFESSIONAL REFERENCES to on or before 18th January 2013.

NB: Kindly do not send us academic certificates at this stage.
Respond with “Marketing Manager” as the subject of your email.

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