British American Tobacco
Exciting Career Opportunity in Brand Marketing
Job Title: Group Brand
Manager Value Seekers
Scope: East
and Central Africa
Location: Nairobi,
Kenya
Job Purpose:
Job Purpose:
Manage the development and implementation of the Local Brands
Strategy with end markets in order to maximise Local brands potential through
developing, communicating, implementing and evaluating brand strategies,
operational execution and guidelines covering packaging, product, consumer
engagement and pricing in line with brand objectives.
Key Deliverables:
- Develop
brand strategies for Local Brands and allocate resources in line with the
portfolio strategy;
- Initiate
and manage portfolio management projects and programmes based on brand
requirements and consumer research to optimise brand performance;
- Manage
the development and completion of plans (Strategic and Operational Brand
Plan, Annual
- Performance
Review, Budget Plan, Research plans, Activity Cycle Plans, and Activity
Plans) for the Local/Value for Money Brands;
- Initiate
brand innovations to improve brand image attributes amongst target
consumers;
- Ensure
brand profit objectives are achieved through understanding and managing
the impact of cost elements on brand profitability;
- Effective
Agency management to ensure delivery of brand initiatives and drive the
creative process for local/Value For Money brands;
- Develop
effective cross-functional, external working relationships and internal
relationships with the Regional & International Brand groups to
facilitate the exchange of brand information and promote commitment to and
implementation of the brand strategies;
- Effective
leadership and development of own team as well as Management Trainees to
deliver results and maintain a healthy talent pipeline for the
organisation;
- Develop
and manage initiatives to improve processes, practices and methods to
reduce complexity and enhance speed to market as well as consumer
benefits;
- Provide
relevant information in a timely manner to support effective and efficient
decision making.
Essential requirements
- Six
to eight ( 6 - 8) years’ experience in tobacco or a similar FMCG category,
including cross-functional experience in Trade and Brand Marketing;
- Thorough
knowledge of brand strategy development, brand planning, programme
development, product development, consumer and customer engagement;
Working at BAT
British American Tobacco is a market leading, global
organisation with a long, established history and a bright and dynamic
future.
Thanks to our people, we have continued to deliver growth and
exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our
markets by providing excellent products with
confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll
find we are equally committed to helping you reach your full potential too.
Please visit our site www.bat.com to read
more on this position, apply or refer a candidate.