Marketing Manager
The Location: Nairobi, Kenya
The Position
The Marketing Manager will be responsible for the development and execution of the company’s strategic marketing plans as well as the company’s brand management.
The Location: Nairobi, Kenya
The Position
The Marketing Manager will be responsible for the development and execution of the company’s strategic marketing plans as well as the company’s brand management.
Specifically, the incumbent will assist in market penetration
and enhancing the product’s growth strategy, by growing and building the brands
in order to achieve budgeted volume, market share and profit objectives.
Reporting to the Managing Director, the Manager’s key focus areas include:
Reporting to the Managing Director, the Manager’s key focus areas include:
- Strategy
Development.
- Marketing
Management.
- Brand
Management.
- Stakeholder
Management.
- People
Development.
Key Responsibilities
Key responsibilities include:
Strategy Development
Key responsibilities include:
Strategy Development
- Developing,
coordinating and maintaining marketing/brand strategies to meet
organizational objectives.
- Executing
the ATL and BTL strategies.
- Identifying
new opportunities for growth in relation to existing and new products,
segments, geographies etc.
- Evaluating
customer research, market conditions, competitor data and implementing
marketing plan changes as needed.
Marketing Management
- Developing
and executing an annual marketing plan in conjunction with the sales
department and ascertaining project/activity paybacks.
- Managing
the annual marketing budget.
- Identifying
and monitoring sales activation activities.
- Submitting
monthly reports to the Managing Director.
- Specifying
market requirements for current and future products by conducting market
research.
Brand Management
- Overseeing
all marketing, advertising and promotional staff and activities.
- Developing
and executing product launches, promotions and demonstrations.
- Challenging
conventional approaches and thinking to develop better promotions in a
manner that demonstrates a fundamental understanding of promotional
objectives/strategies.
- Managing
brand communication.
- Managing
the various brands activity calendar.
- Ensuring
the brands positioning is clear, consistent & distinctive.
- Leading/championing
the principles of consumer insights.
- Utilizing
data to anticipate competitive and consumer trends, assessing strategic
implications, and optimizing business potential based on analysis.
- Leading
research and new product development.
Stakeholder Management
- Managing
the public relations as well as any CSR responsibility to meet the company
objectives.
- Managing
the marketing agency.
- Leading
the agency to achieve innovative media plans, which optimize the marketing
budget and maximize impact.
- Leading
the client/agency relationship, and challenging the agency to ensure best
possible output on the various brand/s.
- Taking
the lead in influencing key stakeholders both within and without the
business.
People Development
- Building
loyalty with staff that will provide them with peace of mind and the
opportunity to grow in their careers and develop as individuals.
- Coaching
and motivating the Marketing team and ensuring that the people are of the
highest quality and are committed to achieving the objectives.
- Motivating
Brand Manager and the wider team to ensure excellence in quality of
planning and execution.
- Overseeing
the day-to-day performance in the marketing department.
- Developing
direct reports successfully by implementing a succession plan.
Experience & Background Needed
- Bachelor’s
degree in a business field or equivalent.
- A
professional sales and marketing qualification including CIM diploma will
be an added advantage.
- At
least 3 years’ experience in a marketing management position.
- Experience
in trade and consumer marketing is essential.
- A
proven track record in selling/marketing in FMCG sector will be an added
advantage.
- Experience
in research and development.
Other Vital Qualities
- Strong
leadership, people management, planning and organizing skills.
- Excellent
interpersonal, verbal and written communication skills.
- A
creative and innovative self-starter.
- Highly
developed analytical & strategic thinking skills.
- Commercially
astute and with sound business acumen.
- Ability
to work well under intense pressure while meeting tight deadlines.
- Capable
of identifying, understanding and using the broader business and financial
levers to achieve results.
- High
attention to detail is essential.
- High
energy and ability to see things to completion without supervision.
To Apply
Applicants should email their applications attaching a detailed
curriculum vitae and a letter indicating why they are interested in and
qualified for the position and the names of three referees who can provide
confidential assessment of their capabilities to a Search Committee.
All communications relating to applications for this position
should be addressed to: email address: therecexpert@gmail.com.
Applications should be received by 13th December 2012.
Only shortlisted candidates will be contacted.
On the subject matter of the email please indicate the position
you are applying for.