Senior Commercial Manager
Our client an IT Company is seeking to recruit a highly motivated individual for the position of Senior Commercial Manager who will be responsible for marketing digital product and solutions, pricing, revenue enhancements, and revenue assurance.
This role will be responsible for product line contribution; increasing the profitability of existing products, new products or content and business development.
It may also involve working with the telecommunication networks
to improve product support and therefore revenue volumes.
The Senior Commercial Manager is a critical position that will provide operational support to the CEO in strategic areas of the Business.
The Senior Commercial Manager is a critical position that will provide operational support to the CEO in strategic areas of the Business.
He / She will, therefore, likely possess a unique blend of
commercial and technical knowledge; have a big picture vision and the drive to
make that vision a reality.
He must enjoy spending time in the market-place to understand
market demands and find innovative contents for the broader market.
A competitive market based salary will be negotiated.
Duties and Responsibilities
A competitive market based salary will be negotiated.
Duties and Responsibilities
He / She will manage the commercialization and go to market sales strategy of all company’s products and services. Key responsibilities will include:
- Managing
digital content offering based on target subscriber base and marketing
targeted offering to new and existing customers on all GSM platforms and
GSM phones.
- Gathering
market insights on most popular content types by subscriber profiles (age
and LSM).
- Creating
cost-effective media (digital and social network sites, radio, TV and print)
adverts and managing corresponding budget for optimal ROI.
- Analyzing
revenue and traffic trends by product and tweaking offerings for better
yields vis-a- vis spends.
- Understand
the subscriber consumption patterns, the products uptake and product
cycles in order to sustain longer product uptakes for subscription
services.
- Provide
input and approving web pages design, including graphics, animation
functionality, page infrastructure and application.
- Brokering
and maintaining content partnering agreements, negotiating, and reviewing
these agreements..(licensing should be a technical function)
- Managing
the content aggregation process and budget for each short code or keyword
of corresponding product content.
- Management
of Pay Per Click (PPC) campaigns to achieve optimum ROI for individual
active search terms for each of the major search engines
- Input
and approving web pages design, including graphics, animation
functionality, page infrastructure and application.
Skills /Attributes Required
Qualifying candidate is likely to have an undergraduate level in commerce (marketing or business administration degree) or Engineering and a solid experience in the telecommunication and mobile-phone contents and products marketing and selling.
He or she will be comfortable in the e-commerce generally but
specifically have:
- Past
experience with web technologies including social sites and mobile
telephony and media marketing especially digital media and monitoring.
- Good
communication skills (verbal and written), and ability to analyze data and
extract insights.
- Ability
to commercialize an idea from concept to revenue generation.
- Highly
developed operational and execution ability (Action oriented)
- Experience
of running and evaluating online marketing campaigns, which will include
the management of Pay Per Click (PPC) campaigns.
- Minimum
undergraduate level in marketing or business administration.
- Should
be in possession of a valid driving license.
Interested candidates should send their updated CV to
careers@kcr-hr.com on asap.
NB: Only shortlisted candidates will be contacted.