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Area Sales Representative Job in Kenya

Area Sales Representative
1.    Identification       

    Job Title    :    Area Sales Representative (ASR)
    Department    :    Sales
    Reports To    :    Area Sales Manager
    Location    :    Kenya

2.    Purpose

  • Responsible for achievement & exceeding of secondary sales targets in a geographical area.
  • Provide leadership to a distributor(s) & distributor sales team(s) on maximizing business expectations.
3.    Key Accountabilities
  • Train, guide and supervise distributor’s salesmen on product knowledge, selling skills and customer service to meet management expectations.
  • Merchandise and ensure display/visibility standards are maintained.
  • Develop and maintain accurate market descriptions and define growth potential.
  • Accomplish set secondary sales targets.
  • Maintain and enhance distribution of product and range in appropriate outlets.
  • Ensure distributor has adequate stock and range to meet target volumes.
  • Ensure the required reports are correctly completed and submitted to the Head Office on time:
Forecast Report (Monthly). 
Delivery Schedule (Monthly). 
Secondary Sales Report (Monthly). 
Daily Sales Numbers (Daily - Written Report to be sent weekly).
  • Market Intelligence & Marketing report (in real time and the written report bi-weekly).
  • Feedback from Market.
  • Proposals and Summary of Promotions.
  • Implement and report on marketing activities, e.g. Promotions, POS.
  • Ensure Company policies, procedures, business standards and code of conduct are complied with.
  • Provide value added performance through the following activities: selling, merchandising, handling customer complaints, opening new outlets, growing new range in outlets and product knowledge dissemination to trade.
  • Hold regular performance meetings with the team to discuss business development plans.
  • Develop and execute job description for the distributor sales people and ensure that the distributor sales people meet the key focal points.
4.    Job Specification Education and Experience:
  • Diploma in a business related field from a recognized institution.
  • Proven sales experience (2-3 yrs) in a competitive environment. FMCG experience will be an added advantage.
Other Skills, Competencies and Requirements
  • Strong sales, team-player, and potential management skills:
drives for results 
thinks strategically 
acts with integrity 
fosters open communication
  • provides the best service and motivates customers
  • Fluent communication skills in English;
  • MS-Office (Word, Excel. PowerPoint) and Database experience at user level;
  • Willingness to travel regularly
If you possess the above qualifications and the drive to meet exciting challenges, Please send your CV and remuneration details to:  

Please indicate the position you are applying for in the subject matter of the email.

Applications should be received by 7th September 2012.

Only shortlisted candidates will be contacted

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