Head, Trade
Marketing
Industry: FMCG
Location: Nairobi
Supervisor/Manager’s Title: Country Manager - EA
Location: Nairobi
Supervisor/Manager’s Title: Country Manager - EA
Job Purpose:
The role will also
focus on building expert knowledge in our key categories and sharing this with
the customer in order to build long term partnerships and increase profit and
sales.
The role will initially be supported by a Trade Marketing Manager and grow with business to a team of TMMs
Essential Job Responsibilities:
- Develops
country/customer 4P strategy and tactics in line with respective sales and
marketing directors, and building on global 4P strategy
- Defines
Category trade marketing KPIs across all categories in the country
- Leads
the country Trade Marketing team and Represents the country in Global
Trade Marketing Meetings
- Defines
and manages the trade marketing budget
- Contributes
to category marketing plans, with customer & category analysis and promotional
strategy
- Continuous
analysis of the competitive and customer’s position in the country, works
together with the sales director to develop long-term trade marketing
actions and strategy aimed at strengthening the organization’s position in
the each of our categories
- Leads
and supports trade marketing team in developing and implementing the
promotional strategy (in line with brand priorities and media plans)
across customers
- Presenting
Category strategies/ vision and 4P strategy to our customers
- Key
contact for the Marketing Director and Brand Marketing team with regards
to all promotional and customer actions
- Support
the Sales Teams with defining strategies and actions to achieve business
objectives with key customers, channels, geographies.
- Define and
implement Local Success Models for each brand, based on global learnings
and tailored to local ground realities
Key Responsibilities :
Translate brand marketing actions into winning customer marketing actions
Competing in an increasingly competitive environment to achieve a leading position (category champion) in the key categories
Leads within the country the development and implementation of category management strategies
Increasing the organization’s in store presence in our categories, strengthening our brands, optimizing product assortment, and promotional strategy.
Qualifications
Translate brand marketing actions into winning customer marketing actions
Competing in an increasingly competitive environment to achieve a leading position (category champion) in the key categories
Leads within the country the development and implementation of category management strategies
Increasing the organization’s in store presence in our categories, strengthening our brands, optimizing product assortment, and promotional strategy.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty Satisfactorily.
The requirements
listed below are representative of the knowledge, skill and/or ability required
- At
least 7-8 years experience in sales/trade marketing/marketing roles within
an FMCG environment
- Educated
to minimum bachelors degree level ideally in a business related subject -
from a recognised University
- Very
Good Communication and Interpersonal Skills
- Ability
to Manage Data
- Tenacious
and resilient, driven to achieve even when faced with obstacles
- Leadership
and interpersonal skills capable of building strong working relationships
and influencing and customers and internal teams
- Strong
commercial understanding of business issues/opportunities
- Strong
understanding of sales and marketing strategy and planning issues
- Strong
analytical skills with ability to develop strategies, tactics and
measurable implementation
Please log on to our website: www.kimberly-ryan.net to apply.