M-Net Africa seeks to appoint a dynamic and self-motivated
individual to help maximize exposure for its channels in the capacity of Marketing
& Publicity Executive: East Africa.
This person will primarily report to the Marketing Manager, and
will be based at our offices in Nairobi.
External factors that will influence the work environment taking
future conditions and strategic requirements into account:
- Lucrative
TV business environment
- Dynamic.
vibrant, fast-paced & demanding organisation
- Highly
competitive environment
- M-Net
policies and procedures
- Multichoice
Africa policies and procedures
Customers
External individuals or groups as well as individuals or groups
within the organisation to whom products. services, programmes and information
is provided:
- M-Net
Africa local Productions Department
- M-Net
Programming Department
- Advertising
agencies & production houses
- M-Net
Management
- DStv
Media Sales
- Multichoice
Africa Management
Outputs
- Services
and information that the individual must provide to external individuals
or groups, or one another to accomplish the organisations mission and
strategy:
- Create
and distribute original press release materials within deadlines
supporting brand, channels and Multichoice Africa business initiatives.
- Develop
and maintain relations with Africa press/media liaise with On Air,
Advertising and Production Agencies to ensure campaigns are rolled out as
per plans
- Develop,
in conjunction with the Marketing Manager, and implement, an integrated
marketing programme for Africa Magic channels’ to promote the brand
amongst all key stakeholders, including audiences and the media.
- Manage
and co-ordinate events by ensuring that all events are executed as per
brief, purpose and budget
- Liaise
with Multichoice Africa and South Africa’s marketing teams to ensure
campaigns are rolled out timeously
- Be
continuously proactive in looking out for opportunities to promote the
Africa Magic brand in market through partnerships with media houses and
other partners
- Help
drive the retention and growth of viewership on the channels by showing a
clear understanding of consumer behavior and align scheduling strategies
to this.
- With
the help of the research department, track research trends and react with
appropriate plans and measures.
- Continually
seek ways to improve the image of the channels and build strong awareness
of these channels into the relevant markets.
Competencies
Personal capabilities that are critical to the production of quality
outputs are:
- Knowledge
of the entertainment market, both locally and internationally
- Experience
in the Publicity/Media and PR environment
- Ability
to critically evaluate esthetics and creative layouts
- Ability
to work independently without direct supervision of output
- Ability
to manage staff
- Ability
to build strong supplier relationships
- Excellent
communication skills
- Ability
to work under pressure and meet deadlines
- Good
co-ordination and administrative skills
- Attention
to detail
- Business
acumen and sound financial skills
- Proficiency
in English (language) — both written and spoken
- Computer
literacy (Word Process etc)
- Experience
working in Rest of Africa would be advantageous
Skills
- Analytical
thinking
- Problem
solving
- Negotiation
skills
- Communication
skills at all levels
- Good
motivational skills
Personal Qualities
- Honesty
- Integrity
- Flexibility
- Diplomacy
- Big
picture thinking
- Creativity
- A
team player
- Attention
to detail
- Self-confident
Knowledge / Qualifications
- Degree
in marketing or communications
- Extensive
knowledge of the African TV market
- Experience
in television, radio or other media marketing
- Experience
in consumer marketing
- Computer
literacy -Windows, MS Office packages
Please note that if you have not received any feedback by 4th June 2012, your application has been unsuccessful.
