Shopper Marketing Manager
Ogilvy, the fastest growing communication and marketing company in East Africa is looking for a dynamic marketer who can lead the development and implementation of an appropriate shopper marketing strategy that delivers suitable consumer / trade activities for our client’s brand.
Key Responsibilities
Ogilvy, the fastest growing communication and marketing company in East Africa is looking for a dynamic marketer who can lead the development and implementation of an appropriate shopper marketing strategy that delivers suitable consumer / trade activities for our client’s brand.
Key Responsibilities
- Reporting
to the Area Business Director, the successful candidate will be
responsible for:
- Strategy
development and implementation of shopper marketing strategy for the area
(region) and identify shopper behaviour per channel / touch points.
- Design
and implement a channel plan that is aligned to the shopper marketing
strategy.
- Guide
and supervise the innovative development of in-store hardware ? branded
materials and implementation in line with market regulation, while
maximizing the benefits of coordinated design and sourcing strategy.
- Exhibit
excellent understanding of in channel activities planning and
implementation.
- Produce
adequate reports as far as shopper marketing /channel planning is
concerned.
- Ensure
stakeholders fully understand and align their activities to the channels
plan.
- Develop
good insights to the Creative team enabling them to initiate appropriate
channel touch points in order to achieve competitive advantage in each
market.
Minimum Requirements:
- Degree
in Marketing or equivalent.
- At
least 3 years’ experience in sales / marketing in an FMCG organization,
managing brand strategy implementation across several markets.
- Experience
in Trade Marketing will be a strong advantage.
- Proven
people leadership capability.
- Proven
understanding of Regulatory Affairs Legal frameworks.
Deadline 30th April 2012.
Only shortlisted candidates will be contacted.