MNET
seek to appoint a dynamic and energetic individual as the Market Research and Intelligence Analyst to
monitor its activities in Kenya and East Africa.
This position is responsible for researching, compiling, analyzing, reporting and leveraging data and other audience measurement information to deliver prescriptive insights that drive audience and business development for MNET channels and local productions.
The successful candidate will. have a thorough understanding of the African
television market and a proven track record in audience research.This position is responsible for researching, compiling, analyzing, reporting and leveraging data and other audience measurement information to deliver prescriptive insights that drive audience and business development for MNET channels and local productions.
Outputs:
- Develop and be
responsible for the market research programme (and budget) for M-Net in East
Africa including but not limited to the brand health and image tracking
surveys ¡n collaboration with the West Africa team.
- Implement and be
responsible for all. research requirements (includes questionnaire and
sample design; supplier selection, project management and data analysis).
- Promote the MNET
brands and build value based on customer feedback
- Interpretation
of results and ability to provide to management strategic insight of
African markets.
- Provide input on
the performance of channels and M-Net local productions in East Africa
- Tracking and
reporting channel performances
- Compiling market
overviews and competitive analysis
- Media trends
monitoring and reporting
- Providing input
into marketing and creative campaigns and strategies
- Working closely
with the programming and scheduling departments to provide feedback
- Working closely
with the DStv Media Sales departments to develop sponsorship and increase
ad revenue
- Develop a clear
understanding of the audience needs and communicate it to necessary departments
- Implement and
manage all research undertakings (qualitative/quantitative and
primary/secondary) across Kenya and East Africa
- Anticipate and
respond to demand for information from internal customers
- Good
presentation skills with the ability to turn numbers into compelling
visual arguments.
- Develop
distribution formats for reporting
- Highlight trends
in television viewing and creative ways to reach audiences
- Conduct Social
Media Measurement Tracker of the Africa Magic family of channels and M-Net
local productions.
- Develop and
manage partnerships with research industry suppliers and experts
- Build and
develop relationships with key stakeholders across companies within the
Group.
Competencies:
- Energetic,
entrepreneurial. attitude: someone full of ideas and suggestions
- Confident
self-starter who does not require micro-management
- Ability to
respond to the needs of a busy department - ability to work to tight
deadlines
- Attention to
detail.
- Excellent
Analytical. skills
- High level of
comfort with details and complex quantitative data
- Ability to look
beyond the numbers and tell a coherent and compelling story
- Ability to
identify and spot emerging trends in the market and globally
- Passion for the
television market and the launching and running of channels
- Understanding of
program scheduling, advertising sales, and marketing campaigns
Knowledge
and Qualifications:
- A degree in a
(BCom, BScience Marketing) with Marketing/Research focus.
- 5+ years ¡n the
media research field with television or at a media agency.
- Understanding of
international TV ratings
- International.
research experience
- Advanced MS
skills
- Understanding of
audience measurements
- Experience
managing external research vendors
Applicants
should submit their CV to email address: mcarecruitment@gmail.com marked
"Market Research and Intelligence Analyst" on the subject line.
Closing date: 20th April 2012
Closing date: 20th April 2012
