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Retail Manager Job Vacancy in Kenya

Job Title: Retail Manager

Reports to: 

Purpose:The retail manager, will be responsible for running a chain of retail outlets. This could mean anything from a large supermarket to a small independent store.

The principal responsibility of the retail manager will be handling and overseeing all the day-to-day processes that are carried out in the stores.

Specific Roles and Responsibilities:

Brand Visibility

  • Build strong client base through effective promotional marketing by setting up promotional displays and materials Present new marketing strategies to widen audience reach
  • Approve visual store displays, prints and TV ads
  • Create store presentations, ideas, and concept to successfully promote store merchandises
  • Promoting the organization locally by liaising with newspapers and the clients in general
Business Development
  • Analyzing sales figures and forecasting future sales volumes to maximize profits.
  • Implement marketing plans and effective store strategies to improve sales
  • Updating colleagues on business performance, new initiatives and other pertinent issues;
  • Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing;
  • Initiating changes to improve the business.
Customer Relations
  • Ensuring standards for quality, customer service and health and safety are met.
  • Responding to customer complaints and comments.
  • Engaging with the clients on the floor regularly
In-store Merchandising
  • Review visual merchandising of the store on regular basis and make changes according to change in environment and customer feedback.
  • Make special arrangements to strategically display certain goods within the store to attract customer.
  • Prepare visual merchandising strategy & Plan.
  • Spearhead in-store promotion to boost sales.
Inventory Management:
  • Managing stock levels and making key decisions about stock control.
  • Setting up control systems for data analysis and forward planning.
  • Oversee inventory management
Team management
  • Managing and motivating the team to increase sales and ensure efficiency.
  • Dealing with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as providing or organizing training and development;
  • In conjunction with the HR manager, resolving health and safety, legal and security issues
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