Marketing
and Communications Manager, Sub-Saharan Africa
Ipsos - Synovate is a prime source of holistic market information services that enhance planning and decision making in the Private, NGO and Public Sectors across Sub-Saharan Africa.
We are an integrated media research & media monitoring, social and market research company providing evidence and insights which inform and advise on a wide range of business and social issues.
The successful applicant will be responsible for the implementation of a regional Marketing and Communications strategy across the Sub-Saharan Africa (SSA) region.
The job holder will be based in Kenya with some travel around Africa.
Key roles and responsibilities:
1. Develop and implement a regional communications strategy in Sub-Sahara Africa
- Advertising
strategy - Working closely with the design team, develop and push adverts
relevant advertising materials
- Thought
leadership – develop ideas content for surveys whose findings will be
published at various platforms including conferences, the website and the
media.
- PR
strategy - To formulate policies and procedures that will guide the
company management and executives on issues pertaining public relations
2. Ensure the company enjoys good PR
- Plan
and direct public relations programs designed to create and maintain a
favourable public image for Ipsos-Synovate
- To
ensure Ipsos-Synovate gets frequent and accurate coverage on the
traditional and new media platforms.
- To
ensure that the company develops good relations with the media and to
provide advisory services on how to deal with the media.
- Prepare
logistics for opinion poll releases including preparing press releases,
arranging invites for journalists, preparing and distributing news
releases and making statements to the media.
- Establish
and maintain effective working relationships with other stakeholders
including government officials, the civil society, etc .
3. Social media communication strategy
- To
implement the company’s social media strategy including monitoring social
media sites and leveraging these sites to engage the general public.
- Maintaining
and updating information on the organisation’s website, facebook and
twitter sites
4. Internal communications
- Ensure
all staff in Sub Saharan Africa have access to a range of internal
communications, so that they are able to keep up to date with important
news, share information and provide feedback (Through various channels
such as newsletter, flyers and and/or email.)
- Publishing
the company’s monthly newsletters – working closely with the Country MDs’
to identify and compile content for the monthly newsletter.
5. Custodian of the Corporate Brand
- To
maintain a uniform corporate image and identity across the SSA region
including the use of logos and other corporate materials.
6. Research Clubs Co-ordination
- Managing
the implementation of activities of the Research Clubs of Kenya (RCK)
activities which include career days, research club competitions, etc
- To
implement training programmes for RCK target schools
- To
identify innovative way to improve RCK programmes and initiatives.
Minimum education and experience
- Bachelor's
degree in a relevant field
- A
minimum of 5 years relevant work experience
- At
least 3 years working in the media (broadcast and print) would be an added
advantage
- At
least 2 years experience in market research would be an added advantage
- Diverse
experience in event planning and management – including protocol,
preparing press kits, press briefing and media coverage.
- Experience
in public relations
- Excellent
speaking skills and a strong ability to write, edit and do research to
inform media releases
If you believe you are the candidate we are looking for, please submit your application that should include a cover letter and CV in detailing your experience as it is relevant for the post and including daytime telephone contacts to careers-ke@synovate.com
The deadline for application is 1st February 2012.
Only shortlisted candidates will be contacted.
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