Dynamic People Consulting is recruiting for a Brand Manager for one
of its clients in the Agro based FMCG industry.
The purpose of the Brand Manager is to formulate and implement appropriate branding strategies for a sustainable brand growth and competitiveness.
Principal Accountabilities
The purpose of the Brand Manager is to formulate and implement appropriate branding strategies for a sustainable brand growth and competitiveness.
Principal Accountabilities
- Develop
and implement brand strategy and plan with focus on growing the brand.
- Manage
the New Product Development process inline with market trends.
- Actively
participate in Margin Improvement Initiatives.
- Monitor,
Control & Report Category Performance through regular updates on brand
indicators such as on a regular basis.
- Establish
a sustained market presence of the brand by nurturing a strong and
consistent foothold in the consumer’s consciousness
- Support
the sales force with marketing programs that are realistic, implement able
and rewarding
- Provide
marketing performance reports of the brand to higher management
- Coordinate
with Sales to check progress of any advertising and promotional campaigns
of the brand aimed at generating sales, creating new markets
Knowledge, Skills & Experience
- Degree
in Marketing or related field
- Minimum
three (3) years experience in Brand Management
- Proven
expertise to create, develop and implement strategic plans and tactics
- Superior
oral and written communication skills with highly acquired interpersonal
skills
- Flexible
and ability to prioritize and manage tasks within short deadlines
- Good
knowledge of marketing strategies
- Strong
understanding of market dynamics and consumer requirements
- Innovative,
stress tolerant and decisive
This vacancy remains open until close of business on 30th December 2011
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