Dynamic People Consulting is recruiting for 3 Sales Managers for one of its clients in the FMCG industry.
Job Objective / Summary
To coordinate the activities of the products with the distributors and to provide up to date market dynamics.
Description of Duties
Job Objective / Summary
To coordinate the activities of the products with the distributors and to provide up to date market dynamics.
Description of Duties
- Identify
and analyze an organization’s strengths and weaknesses, and respond to
opportunities and threats in the marketing environment
- Set
goals for market share and growth
- Develop
and implement appropriate strategies by selecting, segmenting and
targeting markets, and promoting products and services to those markets
- Planning
and setting daily sales objectives with each distributor to maximize
distribution effectiveness and efficiency to achieve monthly sales volume
and market penetration objectives.
- Undertake
new-product development
- Determine
a pricing approach
- Ensuring
product availability at all levels of distribution
- Carrying
out market research and analysis of consumer needs
- Monitoring
distributor performance
- Manage
distribution channels such as shops and wholesalers
- Make
decisions regarding the distribution of products (such as taking of
orders, warehousing, stock control and transport), manage store image or
undertake direct marketing
- Develop
plans in relation to advertising, sales promotion, public relations,
personal selling and sales management
- Undertake
distribution audits to monitor sales performance.
- Working
with, and gaining the co-operation of people in specialist areas such as technical
experts, production managers, accountants and advertising agents.
- In
liaison with the General Manager, develop the company's advertising
strategy and liaise with advertising agencies to create the company
product or image,
- Prepare
budgets and develop promotional and sales support materials.
- Maintain
and direct the product's image in the market, decide which new products
meet market trends and those that need to be phased out.
- Coordinate
and develop the marketing activities of the company over the Internet,
email and other electronic mediums, including online promotion, sales and
communication.
- Train
and motivate personnel, and prepare forecasts marketing communications,
direct marketing and telemarketing
- Interlinking
the department with other departments,
- Control
product distribution, monitor budget achievement,
- Formulation
and evaluation of sales targets,
- Soliciting
for business in new and untapped markets,
- Close
management of the distributors and advise to avoid diversion working
capital to the risky avenues
- Train
through carrying out an evaluation of distributors and their staff,
identifying their needs then developing a structured learning for
distributors and their staff.
- Daily
tracking down of the distributors standards and performance
- Management
of customers’ accounts and monitoring their credit within agree limits and
terms.
- Monitor
Competitor activities and counter them with effective marketing plans
- Build
a strong relationship with all distributors in the territory and ensure
they operate as per company standards.
- Route
ride and monitor effective customers service and rout coverage
- Identify
and measure current routes served by each distributor
- Inform
management of all development by all distributors, which might affect the
company business.
- Application
of he distributor operation standards assessment (D.O.S.A) too to help in
identifying more opportunities
- In
liaison with all distributors, provide accurate information for demand
forecasting.
Candidate Specifications
- Bachelor
of Commerce – Marketing
- MBA
Marketing major
- Five
years progressive working experience in advertising, sales and marketing
- Documentation
of brochures, sales kits and product journals
- Market
research
- Training
of sales staff
- Experience
in product launches, branding, exhibitions, road shows
- Customer
care skills
- Above
average data entry and transcription speed
- Telemarketing
Personal Traits, Qualities and Aptitudes
- Great
interpersonal skills
- Perform
a variety of duties often changing from one task to another of a different
nature without loss of efficiency or composure.
- Accept
responsibility for the direction, control and planning of an activity
- Works
with minimal supervision
- Relate
to others in a manner that creates a sense of teamwork and co-operation
- Maintain
effective communication with your colleagues, both junior and senior
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