Brand Manager (Television & Research)
Ref: HR/MKT 01/2011
SS Level: BE 3
Qualifications
The Role
Reporting to the Marketing Manager the successful applicant will be responsible for the development and management of Television Brand with the aim of achieving and maintaining leadership positions in the market.
Duties and Responsibilities
Ref: HR/MKT 01/2011
SS Level: BE 3
Qualifications
The Role
Reporting to the Marketing Manager the successful applicant will be responsible for the development and management of Television Brand with the aim of achieving and maintaining leadership positions in the market.
Duties and Responsibilities
- Prepare
and implement annual brand plans to achieve set targets.
- Ensure
brand profitability is achieved through optimal management of resources.
- Collect,
analyze & prepare brand reports and conduct competitive market
analysis.
- Develop
and implement brand communication strategies.
- Liaise
with external agencies in developing and implementing brand strategies.
- Plan
and coordinate market research activities.
- Identify
and initiate brand improvements to meet changing market needs
- New
product development.
Requirements
- At
least a Degree in Marketing or Business Administration from a reputable
University.
- A
Post graduate Diploma in Marketing from a recognized institution will be
an added advantage.
- 5
years experience in brand marketing in a large organization preferably
media industry.
- Excellent
communication, interpersonal and supervisory skills.
The Managing Director
Kenya Broadcasting Corporation
P.O. Box 30456
Nairobi
Only shortlisted applicants will be contacted.
We are an Equal Opportunity Employer
You can now click on this link www.kenyanvacancies.com to visit our sister website for more vacancies.
