Job Title: Assistant Brand Manager / Brand Executive
Company Profile: A multinational company that deals in the Manufacturing and Production of Nutritional and dairy products, coffee, tea, beverages, chocolate and confectionery
Direct Report to: Category Marketing Manager/ Brand Manager
Main Purpose of the job
Develop and execute brand plans so as to deliver market share, sales volume, revenue and profit growth objectives
· Deliver brand business objecives in terms of market share, sales volume and revenue and profit growth
· Define key brand challenges and develop category strategies to achieve brand business objectives
· Provide sound inputs into the demand planning process to ensure accurate monthly sales forecast
· Initiate, propose, execute monitor and evaluate campaigns and activities for management buy-in and approval
· Implement, review and evaluate the brand plan in line with the bran/category strategy, covering brand communication, promotions, consumer insight, pricing strategy and product innovation/renovation
· Control PFME and TTS investments while ensuring effective advertising and promotional policies and practices for the brands
· Perform control of the POP/MD services and premium detailing stocks
· Monitor the profitability of the product range and its SKU so as to highlight gaps against the target set
Key Experience/Knowledge and Skills
· 5 years experience in developing a portfolio of nutrition/pharmaceutical product brands
· Managed independently under challenging/demanding market environments to achieve and execeed goals
· Has independently managed projects such as organising brand, media, promotion and sampling activities, and communication campaigns with HealthCare Professinals and/or consumers on topics related to infant nutrition products
· Management and Leadership Principles
· Knowledge of the Nutrition industry in the local market including products, competitor awareness, KOL’s
· Supply Chain (basic knowledge)
· Understanding of the local ethical promotion code
· Awareness of stock levels, sales, sales conditions, prices and hygiene of own and competitor products
· Educational background in marketing or nutrition
· Knowledge of infant nutrition concepts
· Ability to deal closely with contacts and build strong, sustainable relationships
· High computer literacy
To apply for this position send your CV to mycv@myjobseye.com quoting the position in the subject line.
Kindly also mention your current/ last salary and benefits
Only shortlisted candidates will be contacted.You can also visit www.kenyanvacancies.com for more jobs
