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BAT Brand Executive Job in Nairobi Kenya

Reference Number: wo/ECA/MRKT/20-12-10/01

Job Title:
 Brand Executive

 Nairobi, Kenya

Reporting to:
 Brand Manager

Requisition Number:

Response Deadline:

Requirement Overview:
  • Assist brand manager in the development and implementation of brand marketing strategies in order to maximise brand potential;
  • Execute brand operational plans and guidelines covering packaging, product, consumer engagement and pricing in line with brand objectives.
Key Responsibilities:
  • Contribute to formulation of brand objectives and strategies in agreement with the Regional Brand Guidelines and in consultation with the Brand Management team.
  • Development and management of packaging and product initiatives and all elements relating to the brands Consumer Engagement platform in accordance with the budget, timing and overall Company objectives.
  • Provide recommendations to Brand Manager based on the market research findings to optimise brand performance in line with company marketing objectives
Skills & Experience:
  • 3 years experience in Brand marketing at other FMCG companies or world class communication agency or experience in Trade Marketing role, demonstrating a thorough understanding and knowledge of Consumer and Trade marketing functional competencies.
  • Excellent communication, presentation and interpersonal skills
  • Excellent planning and organizational skills
  • Budget management
  • Must be fluent in English and ability to speak French is an added advantage.
  • Computer literacy & Strong analytical skills as well as strategic thinking abilities
  • Degree in any Business Related Field
  • Professional qualification in Marketing an added advantage
Equity statement:
  • British American Tobacco is an equal opportunity employer

The company reserves the right not to make any appointments as a result of the selection process.

An attractive remuneration package commensurate with the role will be offered to the successful candidate

How to apply
Visit to apply online

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