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BAT Brand Executive Job in Nairobi Kenya

Reference Number: wo/ECA/MRKT/20-12-10/01

Job Title:
 Brand Executive

Location:
 Nairobi, Kenya

Reporting to:
 Brand Manager

Requisition Number:
 1

Response Deadline:
 7/1/2011

Requirement Overview:
  • Assist brand manager in the development and implementation of brand marketing strategies in order to maximise brand potential;
  • Execute brand operational plans and guidelines covering packaging, product, consumer engagement and pricing in line with brand objectives.
Key Responsibilities:
  • Contribute to formulation of brand objectives and strategies in agreement with the Regional Brand Guidelines and in consultation with the Brand Management team.
  • Development and management of packaging and product initiatives and all elements relating to the brands Consumer Engagement platform in accordance with the budget, timing and overall Company objectives.
  • Provide recommendations to Brand Manager based on the market research findings to optimise brand performance in line with company marketing objectives
Skills & Experience:
  • 3 years experience in Brand marketing at other FMCG companies or world class communication agency or experience in Trade Marketing role, demonstrating a thorough understanding and knowledge of Consumer and Trade marketing functional competencies.
  • Excellent communication, presentation and interpersonal skills
  • Excellent planning and organizational skills
  • Budget management
  • Must be fluent in English and ability to speak French is an added advantage.
  • Computer literacy & Strong analytical skills as well as strategic thinking abilities
Education:
  • Degree in any Business Related Field
  • Professional qualification in Marketing an added advantage
Equity statement:
  • British American Tobacco is an equal opportunity employer
General:

The company reserves the right not to make any appointments as a result of the selection process.

An attractive remuneration package commensurate with the role will be offered to the successful candidate

How to apply
Visit www.batecacareers.com to apply online

You can also visit www.kenyanvacancies.com for more jobs

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