Purpose of the position
- Brand management
- Product availability
- Innovation and renovation management
- Product quality and preference
- Consumer communication
Functional Responsibilities
- Managing, coordinating and reviewing cross-functional activities/meetings with respect to product group.
- Exhibiting an agreed standard of product knowledge and consumer insight.
- Initiating market research with a view to understanding product performance, collecting consumer data and translating the same to action.
- Meet budgeted requirements across all parameters e.g. volume/PFME/MC.
- Manage implementation of an agreed pricing policy and strategy.
- Regular contact and communication with NSM, Key Account Managers and Sales Reps, trade and industry.
- Implementation of category management plan across core categories, including key point of interaction drivers.
- Ensuring optimal availability of product over short and long term.
- Identifying, analyzing and implementing "other trade channel" strategies.
- Updating, checking, agreeing and submitting rolling forecasts.
- Conceptualization and realization of new product and product turn over, RIG, and profit objectives within a specified time to market.
- Initiating and co-ordinating new packaging development.
- Meet consumer requirements for taste and functionality within required cost parameters.
- Monitor and action compliance with packaging and product quality standards.
- Bench mark product and packaging against competition to attain 60/40 preference.
- Prepare all communication to meet internal standards as well as adhering to local legal requirements.
- Implement and evaluate approved consumer communication plan according to internal processes or requirements.
- Investigate and implement packaging improvements with respect to functionality, innovation/renovation with maximum cost efficiency
Preferred Qualifications
- Must have a bachelors degree in Marketing
- Diploma in Marketing – Preferably from CIM
- Minimum 6 years experience in Brand Management/Brand Activation
- Preferable someone with experience within the FMCG sector or Advertising/Media Sector
- Must have good report writing skills
- Must be absolutely polished in presentation and must be keen in
- Should be extremely eloquent.
Kindly state your current and expected Salary.
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