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Brand Manager - FMCG Job Vacancy

Purpose of the position
  • Brand management
  • Product availability
  • Innovation and renovation management
  • Product quality and preference
  • Consumer communication
Functional Responsibilities
  • Managing, coordinating and reviewing cross-functional activities/meetings with respect to product group.
  • Exhibiting an agreed standard of product knowledge and consumer insight.
  • Initiating market research with a view to understanding product performance, collecting consumer data and translating the same to action.

  • Meet budgeted requirements across all parameters e.g. volume/PFME/MC.
  • Manage implementation of an agreed pricing policy and strategy.
  • Regular contact and communication with NSM, Key Account Managers and Sales Reps, trade and industry.
  • Implementation of category management plan across core categories, including key point of interaction drivers.
  • Ensuring optimal availability of product over short and long term.
  • Identifying, analyzing and implementing "other trade channel" strategies.
  • Updating, checking, agreeing and submitting rolling forecasts.
  • Conceptualization and realization of new product and product turn over, RIG, and profit objectives within a specified time to market.
  • Initiating and co-ordinating new packaging development.
  • Meet consumer requirements for taste and functionality within required cost parameters.
  • Monitor and action compliance with packaging and product quality standards.
  • Bench mark product and packaging against competition to attain 60/40 preference.
  • Prepare all communication to meet internal standards as well as adhering to local legal requirements.
  • Implement and evaluate approved consumer communication plan according to internal processes or requirements.
  • Investigate and implement packaging improvements with respect to functionality, innovation/renovation with maximum cost efficiency
Preferred Qualifications 
  • Must have a bachelors degree in Marketing
  • Diploma in Marketing – Preferably from CIM
  • Minimum 6 years experience in Brand Management/Brand Activation
  • Preferable someone with experience within the FMCG sector or Advertising/Media Sector
  • Must have good report writing skills
  • Must be absolutely polished in presentation and must be keen in
  • Should be extremely eloquent.
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