Position: Brand Executive (Senior Management)
Purpose of the position
Brand management
Product availability
Innovation and renovation management
Product quality and preference
Consumer communication
Functional Responsibilities
Managing, coordinating and reviewing cross-functional activities/meetings with respect to product group.
Exhibiting an agreed standard of product knowledge and consumer insight.
Initiating market research with a view to understanding product performance, collecting consumer data and translating the same to action.
Meet budgeted requirements across all parameters e.g. volume/PFME/MC.
Manage implementation of an agreed pricing policy and strategy.
Regular contact and communication with NSM, Key Account Managers and Sales Reps, trade and industry.
Implementation of category management plan across core categories, including key point of interaction drivers.
Ensuring optimal availability of product over short and long term.
Identifying, analyzing and implementing "other trade channel" strategies.
Updating, checking, agreeing and submitting rolling forecasts.
Conceptualization and realization of new product and product turn over, RIG, and profit objectives within a specified time to market.
Initiating and co-ordinating new packaging development.
Meet consumer requirements for taste and functionality within required cost parameters.
Monitor and action compliance with packaging and product quality standards.
Bench mark product and packaging against competition to attain 60/40 preference.
Prepare all communication to meet internal standards as well as adhering to local legal requirements.
Implement and evaluate approved consumer communication plan according to internal processes or requirements.
Investigate and implement packaging improvements with respect to functionality, innovation/renovation with maximum cost efficiency
Preferred Qualifications
Must have a bachelors degree in Marketing
Diploma in Marketing – Preferably from CIM
Minimum 6 years experience in Brand Management/Brand Activation
Preferable someone with experience within the FMCG sector or Advertising/Media Sector
Must have good report writing skills
Must be absolutely polished in presentation and must be keen in
Should be extremely eloquent.
Send your Applications to milkah@myjobseye.com.
Kindly state your current and expected Salary
You can also visit www.kenyanvacancies.com for more jobs
Purpose of the position
Brand management
Product availability
Innovation and renovation management
Product quality and preference
Consumer communication
Functional Responsibilities
Managing, coordinating and reviewing cross-functional activities/meetings with respect to product group.
Exhibiting an agreed standard of product knowledge and consumer insight.
Initiating market research with a view to understanding product performance, collecting consumer data and translating the same to action.
Meet budgeted requirements across all parameters e.g. volume/PFME/MC.
Manage implementation of an agreed pricing policy and strategy.
Regular contact and communication with NSM, Key Account Managers and Sales Reps, trade and industry.
Implementation of category management plan across core categories, including key point of interaction drivers.
Ensuring optimal availability of product over short and long term.
Identifying, analyzing and implementing "other trade channel" strategies.
Updating, checking, agreeing and submitting rolling forecasts.
Conceptualization and realization of new product and product turn over, RIG, and profit objectives within a specified time to market.
Initiating and co-ordinating new packaging development.
Meet consumer requirements for taste and functionality within required cost parameters.
Monitor and action compliance with packaging and product quality standards.
Bench mark product and packaging against competition to attain 60/40 preference.
Prepare all communication to meet internal standards as well as adhering to local legal requirements.
Implement and evaluate approved consumer communication plan according to internal processes or requirements.
Investigate and implement packaging improvements with respect to functionality, innovation/renovation with maximum cost efficiency
Preferred Qualifications
Must have a bachelors degree in Marketing
Diploma in Marketing – Preferably from CIM
Minimum 6 years experience in Brand Management/Brand Activation
Preferable someone with experience within the FMCG sector or Advertising/Media Sector
Must have good report writing skills
Must be absolutely polished in presentation and must be keen in
Should be extremely eloquent.
Send your Applications to milkah@myjobseye.com.
Kindly state your current and expected Salary
You can also visit www.kenyanvacancies.com for more jobs
