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Senior Brand Manager – Nutrition Job Vacancy

Our client is a global multinational Food & Beverage company, worldwide leader in most of its category portfolio. With global or local specific brands and products, the core focus is to meet the diverse needs and preferences of consumers all over the world.
Operating in Africa for more than 80 years, the Company has 5 markets within, the Equatorial African Region being amongst them. The regional operations are co-ordinated from Nairobi, Kenya to offer shared service across countries in Central, East, part of Southern Africa including the Island markets and Horn of Africa.
With this regional expertise, the Company aims at enhancing the business potential of this region, which is seen as an important source of future growth, and bring it up to the level of performance that the Company experiences in other regions of Africa and the world.
By reinforcing business and product categories focus, making operations more efficient, developing cross fertilization or enhancing peoples’ knowledge transfer and empowerment, this shared service expertise is expected to accelerate growth and meet the company’s high ambition for the Region.
Our client continues to be viewed as one of the leading global companies in Corporate Social Responsibility, particularly in the developing world. Being a committed leader in environmental performance, they ensure that natural resources are preserved and that waste management enjoys much attention in all operations worldwide.
The company is an equal-opportunity employer with robust talent management policies, and systems. They value and reward individual and team contributions to business results.
Job Summary
To develop and manage the implementation of the marketing program for availability, visibility, image, price as well as awareness for Nutrition segment in EAR. Continually monitoring the portfolio’s performance and managing the administration of the portfolio’s expenditure program.
Responsibilities
1. Optimise brand performance
  • Delivery of strategic direction for the portfolio in line with Nutrition Health & Wellness (NHW) and Creating Shared Values (CSV) values.
  • Delivery of recommendations and action plan (strategies), regarding consumer, competitor following the gathering, analysis and evaluation of relevant information.
  • Ensure implementation of marketing program per prioritisation agreed with Business Manager.
  • Maximize usage occasions and explore new ones.
2. Optimise Point of purchase
  • Regular contact with sales, Category Channel Sales Development (CCSD) and consumers (where allowed) and visits to markets to evaluate operational implementation of plans
  • Work with sales to identify, analyse and implement alternative trade channel strategies in order to optimise distribution of product.
  • With CCSD identify promotional opportunities for Cereals.
3. Pricing
  • Following an agreed pricing strategy, setting master pricing and promotional pricing to meet budget requirements.
  • Monitoring of pricing within agreed parameters.
  • Investigation and delivery of price points to optimise product penetration in the bottom end of the market.
4. Administration
  • Liaison with Finance & Control (FICO) to optimise P&L, transfer pricing, SKU performance data, bad goods analyses and any other necessary information
  • Responding to queries and supplying Equatorial African Region (EAR) feedback within deadline
  • Response to queries from other markets within agreed times
  • Use of best practice tools to manage business Product Fixed & Marketing Expense (PFME) spend, volume projections and New Product Development (NPD) process)
5. Promotions
  • Setting up, implementation, monitoring and evaluation of promotions beginning with approved briefs and meeting internal audit requirements.
  • Manage the implementation and evaluation of approved Consumer Communication plan.
  • Regular attendance and input at regional sales meetings.
6. People Leadership
  • Oversee brand team and develop marketing competencies of junior staff members
Requirements
  • Analytical & strategic thinking skills
  • Excellent Time Management skills
  • Ability to effectively communicate with all divisions / groups within the organization
  • Effective interpersonal and active listening skills
  • Knows their way around the P&L
  • Comfortable with systems & tools
  • Excellent team player
  • Living company principles & values
How to apply:
Send your application including a cover letter indicating your desire to work with our client; a detailed CV highlighting relevant experience, details of current and expected salary, a daytime phone contact, email address, and the names of three professional referees by close of business Monday 6th September 2010.
Adept Systems
Management Consultants
P O Box 6416, Nairobi, GPO 00100
Email: recruit@adeptsystems.co.ke
Web:
 www.adeptsys.biz
Only short listed candidates will be contacted.
Please note that we do not charge fees for receiving or processing job applications.

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