Purpose of the Job
The role of the Area Manager is to ensure accurate implementation of all trade marketing and distribution activities, as well as provide full support to the Head of Trade and the marketing team, in terms of coordination with the Distributors, relationship and management of the Trade Marketing Representatives, working on the weekly deliveries and updating market information.
Duties and Responsibilities
The role of the Area Manager is to ensure accurate implementation of all trade marketing and distribution activities, as well as provide full support to the Head of Trade and the marketing team, in terms of coordination with the Distributors, relationship and management of the Trade Marketing Representatives, working on the weekly deliveries and updating market information.
Duties and Responsibilities
- Perform corporate and brand advocacy in the Area.
- Translate Marketing- and TM&D strategy into an area TM&D strategy, by developing an area operational plan.
- Develop and implement an effective trade coverage plan for the area.
- Implement the route to market strategy.
- Ensure that objectives in terms of availability, visibility, volume, market share, quality (e.g. RQI) and customer price of products are achieved for the area.
- Assist in the implementation of trading terms and conditions to all the customers
- Assist with the combat in Illicit Trade/UP product
- Supervise the implementation of In Store & on Store, merchandising and distribution plan to achieve brand, volume & share objectives.
- Supervise an efficient and effective trade marketing and distribution team through on-job training, retraining, motivation and staff development.
- Supervise the TMRs management of their respective distributors and ensure that the TMRs deliver on their objectives set.
- Ensure weekly management of deliveries with the help and support of the Commercial Assistant.
- Ensure that all distributors report back their weekly STTs OTIF and their competition figures on a monthly basis OTIF.
- Assist the Head of Trade in the development and implementation of marketing activities to drive volume.
- Ensure that Marketing Information Systems is regularly updated and information fed through to the S&D manager as and when required.
Key success factors
- Ability to develop and implement TM&D plans consistent with the marketing strategy and business objectives
- Expertise in resource allocation and constraint management
- Understanding of consumer and customer segmentation
Required Experience
- A degree, preferably in Marketing/Business Management
- 3 - 5 years relevant FMCG experience.
- Experience in people supervision (including coaching and team leadership skills)
- Understanding of product, demand, and supply management
- Understanding Trade Marketing & Distribution operations across all channels
- Supply Chain Knowledge
- Project Management skills
- Business Processes Development and Internal Control Principles and Application
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