Publishing Marketing Executive Job – Karma Publishing Company

Remuneration: Negotiable (Fixed Term Contract)
Who we are:
Karma Publishing Company is a Kenyan, local publisher of print products and services for scholarly, educational and technical markets.
Karma vision to give people a sense of culture and identity through the written works is being fulfilled through talented local writers equipped with tools for learning and insight into issues affecting the community.
We have published novels, poetry, short story compilations and KIE mother-tongue books for schools.
Marketing Executive Role:
To successfully market our new book title in Kenya, Africa and the Commonwealth, with the aim of securing adoptions, readership and increasing revenue.
The marketing work covers a broad range of different activities, including the marketing of the new release novel to their target audience possibly via:

  • Direct mail
  • E-marketing
  • Gap-filling
  • Telemarketing – (working with telemarketing teams)
  • Schools
  • Advertising
  • Amazon
  • National and local libraries
The role also requires:
  • Marketing Planning & Communication
  • Management of Marketing Information
  • Customer Relations
  • Managing Catalogues
  • Attending and Planning Conferences
  • Managing website material and in-house databases
Marketing Executive Required Skills:
Essential:
  • Marketing experience
  • Publishing experience
  • Customer service
  • Campaign management
  • Good verbal and written communication skills
  • IT skills – Word, Excel & databases
  • Financial management – controlling expenditure
Desirable:
  • Experience in the African book industry
  • You may have worked in the following capacities:
  • Publishing Marketing Officer, Marketing Consultant, Marketing Officer, Publishing Marketer.
Application deadlines: Open until filled
Application Statement:
Send a cover letter and CV to karmapublishers@yahoo.com with the subject heading below
Subject title: Senior Marketing Executive – Publishing Marketing